World Record

Breaking Marketing

I help founders

Scale
Faster

I'm a 1x exit founder who ran: the marketing team, ads strategy (made $40M), and affiliate program ($20M)... behind a $105M, world-record launch.

20242026

Acquisition.com

Senior Director of Marketing

$105,500,000

In a weekend

Guinness World Record

Guinness World Record certificate for the $105.5M book launch

This was only possible because of the team at ACQ & the insanely strong brand (of course)

Start

  • Came in through the Scaling Workshops
  • Advised founders on stage and one-on-one
  • Took over and led all of marketing

Scale

  • Ran it all on a lean team, speed over headcount
  • Beat monthly targets by 20-30%, MoM

Launch

  • Paid ads strategy, $100M Money Models launch
  • Solo led the affiliate program (made $20M)
  • Executed email and SMS campaigns
  • Guinness World Record: $105M+ in 60 hours

$4.5M

deployed at launch

$494K/day

peak ad spend

Paid Ads StrategyMeta AdsCreative StrategyAffiliate ProgramEmail & SMSDirect MailLanding PagesFunnel Design
Lewis consulting founders on stage at a live scaling workshop

Growth Partner

70% consultation. 30% implementation.

In the room, hands on the work, not a deck and a goodbye.

963+ founders advised across nearly every industry

86 Deep Dives in One-on-One formats

That's the edge. Odds are I've already seen a business like yours. I can spot the bottleneck, map the fix, and help build it.

Paid AdsAffiliateFunnelsEmail & SMSLive Workshops
Acquired
20182023

KonvertLab

Founder & CEO

Paid advertising for B2B, e-commerce and SaaS. Fully remote, fully bootstrapped from zero.

Build

  • Bootstrapped a paid-media agency from zero
  • Specialized in B2B, e-commerce and SaaS growth
Press coverage: Taktical Digital acquires KonvertLab

Scale

  • Grew to a 20+ person remote team
  • Served 100+ clients and managed millions in ad spend
Grew to 20+ team membersManaged millions in adsServed 100+ clients100% bootstrappedmillions in revenue
Humio after a $400M acquisition by CrowdStrike
It's been an amazing journey […] It's certainly something we couldn't have achieved without everyone who's been involved, including yourself.
Cinthia Portugal